How Kulea enhances their authority, visibility, and conversion in the commodities sector with Account Based Marketing and social engagement.
Growth Marketing
Creative Insights
Email Marketing
Lead Generation
Account-Based Marketing
Social Ads
Expanding Your LinkedIn Presence
Data & Automatisering
Dynamic Marketing Automation
CRM
Data Analytics: Energising Insights for Creative Innovation
Ingenious Data Crafting
Development & Technologie
Python Scraper: Innovators of the Trading World
GenAI
Strategie & Innovatie
Digital Growth Strategy
Our Challenge
Kulea faced the challenge of effectively marketing their platform and generating a consistent flow of marketing-qualified leads (MQLs) and free trial users. This required a targeted advertising and visibility strategy on LinkedIn, focused on expanding their LinkedIn presence and increasing recognition within their target audience (Ideal Customer Profile or ICP). Additionally, we aimed to establish a standardized and semi-automated marketing and sales process to streamline and scale the journey from lead to qualified SQLs.
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DGTLMOTION has been helping us for quite some time with creating and optimising various themes across our entire customer journey. From Lead Generation & Nurturing to providing insights into our customers' pains and gains through well-thought-out user research experiments. Communication is smooth, and we can reach out with questions 24/5. Charles feels like an excellent addition to our existing team. He is truly willing to go the extra mile. Here's to more successes!
Charlotte Breuking
Innovation & Marketing Consultant Kulea
What we did
To reach the right target audience, we compiled lists of ICPs (Ideal Customer Profiles) which we enhanced with valuable information through scraping and data enrichment. This audience was then warmed up via targeted content marketing, supported by intent tracking to quickly respond to interactions. With carefully crafted email flows, we converted MQLs into SQLs, substantially expanding the sales pipeline. Additionally, we implemented a standardised user research process using Typeform surveys, which provided us with valuable insights and allowed us to further optimise the customer journey.
Creative Insights
Inspiring Leads Creation
Email Marketing
Dynamic Marketing Automation
Demand Generation
Dynamic Insights
Innovation through Automation
Data Analytics: Energising Insights for Creative Innovation
LinkedIn Advertising
Design Dashboard
ChatGPT
Python
Wat we hebben bereikt
We've crafted a strategic LinkedIn advertising plan and developed a growth strategy to expand reach and impact on LinkedIn. Additionally, we've enhanced the user research process and implemented a standardised framework to structure customer insights. The entire marketing and sales pipeline was semi-automatically constructed, allowing leads to be efficiently tracked from MQL to SQL. This ensures the sales team can now directly engage with qualified leads, providing Kulea with valuable insights to independently take further steps in their growth journey.
Questions?
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