How Today.rocks strengthens its market position and boosts conversions with additional B2B channels.
Branche
E-Commerce, Nutritional Supplements
Industrie
B2B, B2C
Fase
Accelerate Startup
Team
Charles
Website
Growth Marketing
Social Ads
Email Marketing
Lead Generation
Search Engine Advertising
Creative Hubs
Conversion Rate Optimization
Data & Automatisering
Dynamic Marketing Automation
Design Dashboard
Ingenious Data Crafting
Development & Technologie
Python Scraper: Personal Trainers
Webshop development
Strategie & Innovatie
Digital Growth Strategy
Product Validation
Creative Innovation Hub
Our Challenge
Today.rocks aimed to significantly expand their customer base and optimise the customer journey to provide a better online customer experience. To achieve this, it was important to enhance the UX/UI of their webshop and explore new marketing channels. Additionally, they wanted to reposition the Vivoo product and create a separate website for a stronger brand identity. Another challenge was exploring a B2B proposition for personal trainers, with the goal of engaging strategic B2B partners and generating new revenue streams. Finding the right approach to attract and retain partners and personal trainers, while achieving both B2C and B2B objectives, was essential for successful, sustainable growth.
“
DGTLMOTION delivers exactly what they promise and project. Very hands-on. They come up with clever growth hacks throughout the entire growth process alongside us, and then execute them with great focus, efficiency, and speed. A very pleasant collaboration with Charles.
Sebastiaan Beltman
Founder Today.rocks
Wat we hebben gedaan
We optimised the customer journey to enhance the online customer experience, including a revamped email flow that better meets user needs. Additionally, the Vivoo product was relaunched with a unique proposition and its own website, strengthening the brand identity. By cross-selling Vivoo and Today.rocks, we increased value for the customer. We also conducted a review campaign to gather positive customer reviews and boost brand engagement.
Our approach for personal trainers
We developed a detailed B2B strategy to engage personal trainers with the brand. By identifying personal trainers in the Randstad through scraping, we were able to set up targeted email campaigns to reach them effectively. Additionally, we organised an offline activation to introduce Today.rocks to this audience and strengthen relationships.Our approach for strategic partnerships
We explored and developed a strategic B2B partnerships strategy aimed at long-term collaborations. This approach resulted in successful new partnerships that provide an additional revenue stream and strengthen Today.rocks' position in the market.
Creative Insights
Inspiring Leads Creation
Email Marketing
Dynamic Marketing Automation
Demand Generation
Data Extraction
Innovation through Automation
Data Analytics: Energising Insights for Creative Innovation
LinkedIn Ads
Design Dashboard
ChatGPT
Python
Wat we hebben bereikt
The successful launch of Vivoo has created a new revenue stream for Today.rocks. Ultimately, it even allowed Vivoo to establish itself independently in the Dutch market thanks to our achieved results. Additionally, we introduced two strong B2B propositions for Today.rocks, further strengthening the brand's network and growth. The restructuring of the website, with optimized UX and UI, has also improved the customer journey and resulted in increased conversion.
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