How a strategic partnership drives growth, loyalty, and international impact in the world of conscious gastronomy.
Branche
Hospitality, Tourism
Industrie
B2B, B2C
Fase
Accelerate Startup
Team
Joey, Charles, Tim, Tom, Stefan
Website
Growth Marketing
Creative Insights
Email Marketing
Search Engine Advertising
UX Design
Social Ads
A/B Testing
Data & Automatisering
Dynamic Data Automation
Data Analytics: Energising Insights for Creative Innovation
Ingenious Data Crafting
Mixpanel Dashboard Interface
Development & Technologie
Python Scraper: Dining Destinations
GenAI
Strategie & Innovatie
Value Proposition Canvas
Product Validation
Digital Growth Strategy
Our Challenge
My Treats aimed to establish itself as a new, distinctive brand in the competitive hospitality market. Our challenge was to successfully introduce this innovative platform by clearly defining their unique proposition, quickly building trust, and validating a strong product-market fit. With a balanced B2B and B2C strategy, the right channel choices, and expertise in growth marketing, data, and automation, we strived to bring sustainable dining experiences within reach for a broad audience.
“
DGTLMOTION are absolute game changers. Joey, Charles, Tim, Tom, and Stefan have been involved with My Treats since the start and have helped us find our niche and kick off our growth. They are pragmatic and practical, while also keeping an eye on the long term. Honestly, they feel more like team members than a standard agency. Thank you so much for being amazing partners on this journey.
Jonathan van Vaerenberg
Co-Founder My Treats (Formerly McKinsey)
Wat we hebben gedaan
Users - Phase 1: Validation Process
We began with an in-depth investigation to validate or invalidate the raison d'être of My Treats. This included go-to-market strategy workshops, value proposition sessions, and in-depth interviews to analyse user needs. We reached a target audience of conscious and highly educated consumers through LinkedIn scraping and email marketing. Over 700 positive customer conversations via email exchanges, featuring constructive criticism, and dozens of in-depth video customer interviews helped identify 'pains & gains' to optimise the minimum viable product (MVP), or application.
Users - Phase 2: Go-To-Market Strategy
To launch the platform broadly, always-on campaigns were deployed on iOS, Android, and SEA, complemented by geo-targeting for international restaurant recommendations. Results were meticulously tracked via Mixpanel dashboarding, while Instagram and TikTok were activated for maximum visibility.
Users - Phase 3: Scaling
We incorporated monthly customer discussions within marketing activities, ensuring a continuous feedback loop and improvements in product development.
Restaurants - Phase 1: Efficiency and Acceleration
For restaurants, we created an efficient workflow (read: advanced scraper) by screening sustainable restaurants with stringent filters and automatically enriching them with descriptions. This enabled My Treats to swiftly and effectively add restaurants to their map. The process for finding and managing sustainable restaurants worldwide was set up for both manual and automatic updates, fostering scalability within Europe.
Restaurants - Phase 2: Business Model
We developed a go-to-market strategy for a premium model, allowing restaurants to upgrade to Top Treats status. This gives them their own profile and additional benefits within the app, enhancing their visibility and appeal to users.
Future Plans
Scaling includes expansion into global markets, with attention to local providers outside major cities. We continue to work on automating the scraping and screening of restaurants, focusing on broader visibility and growth in consumer reach.
To drive My Treats on a successful growth path, we have worked based on data, user insights, and a scalable technology infrastructure.
Creative Insights
Inspiring Leads Creation
Email Marketing
Dynamic Marketing Automation
Search Engine Advertising
Innovative Android Advertising
iOS Store Advertising
Conversion Rate Optimization
Innovation through Automation
Data Analytics: Energising Insights for Creative Innovation
Design Dashboard
Data scraping
ChatGPT
Python
Wat we hebben bereikt
Through our combined efforts, we have implemented a full-funnel marketing strategy and optimised product cycles based on real-time feedback and data. Our experiment-driven approach and sprint culture ensured high velocity and impactful results. With Mixpanel for precise monitoring, an advanced scraper, and the right marketing channels, we have laid a robust foundation to scale further and achieve a successful product-channel fit.
Questions?
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